AMANDA LUCIA JUAREZ
Experience
Barbara Canales Campaign | Communications Director | Jan. 2022 - Nov. 2022
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Developed strategic communication materials including email marketing, printed material, and digital graphics
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Established relationships with local media outlets and coordinated earned media interviews for the candidate
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Planned and executed 6 community events and 11 fundraising events for the campaign
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Managed social media content for 4 of the candidate’s accounts (Facebook, LinkedIn, Instagram, Twitter)
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Helped raise over $500,000 through fundraising efforts including cold calls, email marketing, and fundraising events
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Participated in strategy meetings with the candidate and other political consultants
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Prepared finance reports and helped ensure our records were well maintained
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Collated opposition research and used canvassing techniques to collect voter data
First3Years | Marketing & Communications Assistant | May 2021 - Jan. 2022
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Managed the organization’s social media content for 7 social media accounts
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Wrote copy for mass e-mail communications related to membership events, newsletters, and fundraising campaigns
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Assisted the Director of Development with fundraising, donor relations, sponsor prospecting, and grants
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Updated the organization’s 2 websites weekly (www.first3yearstx.org and www.babyday.us)
Prevailing Trends Inc., Public Affairs | Chief of Staff | Jan. 2020 - May 2022
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Participated in strategizing and organizing with senior staff and clients
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Attended and analyzed weekly local government meetings and resulting actions
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Designed and provided website maintenance for two of the organization’s websites (www.prevailingtrendsinc.com and www.risinglonestars.com)
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Trained new employees and processed human resources documents
Wynne & Wynne Austin | Litigation Assistant | Aug. 2018 - Dec 2019
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Organized, prepared, and proofread legal documents for hundreds of criminal and family law cases
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Created graphs, timelines, and other visual materials for cases
State Representative Mary Gonzalez | Legislative Intern | June 2018 - Aug. 2018
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Staffed the District Director and State Representative at political events
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Assisted with constituent relations for District 75
Ruffalo Noel Levitz | Lead Student Fundraiser | Sept. 2017 - May 2018
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Individually raised $21,000 for the University of Texas at Austin by cold calling prospective donors
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Trained 30 new hires on company software, system coding, and effective fundraising techniques
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Provided feedback to team manager on student callers’ strengths and weaknesses
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Coached 100+ student callers to ensure best practices and improve fundraising quotas
Education
The University of Texas at Austin
B.S. Public Relations
Minor in Government
Skills
Public Relations, Marketing, Fundraising, Social Media Management (Facebook / Instagram / Twitter / TikTok / LinkedIn), Graphic Design, E-mail Marketing, Website Maintenance, Donor Relations, Earned Media Techniques, Paid Media Techniques, Time Management, Scheduling, Research, and Event Planning
Certifications
MuckRack Fundamentals of Media Relations
MuckRack Fundamentals of Social Media
Languages
Fluent in Spanish ​
Software Skills
MS Office (Outlook/PowerPoint, Word, Excel), Google Suite (Gmail/Docs/Slides/Sheets), Adobe Illustrator, Canva, Hootsuite, Mailchimp, Constant Contact, Canva, Wordpress, and Wix